August 26, 2025

Wearing Your Story: The Meaning Behind the Ampersand

Wearing Your Story: The Meaning Behind the Ampersand

A little mark with big meaning.

But what exactly does that mean? When Fred & Emily first began, my goal was simple: to create jewellery that didn’t just look beautiful but carried something more, & that is where the ampersand came in.

From the very beginning, before my hobby grew into a business, it has always been about uncovering that little bit of ‘something extra’, that I always knew was within me.

Too often in life, we find ourselves pushed into one set role, & that is who we are. My children, after whom F&E is named, are one of the reasons I worked hard to turn a hobby into a business. To show them I am more than just a mum; more than mum the farmer, mum the agency co-founder, & mum the runner. I am all this & more.

Our jewellery is designed to be as dynamic as you are. The ampersand reminds us that our quirks can coexist across our many roles, with jewellery that is made for every day, from sweaty runs to the school run, from quiet nights in the pub to being asked to say ‘I do’.

Fred & Emily is made for your journey. Each piece carries a part of that story, your story, my story, & the story we share. Every curve, clasp & detail is created with intention.

Whether it’s a silver bangle that accompanies you through everyday moments, a chain bracelet that marks a milestone, or a pendant gifted to someone you love, it’s the & between us.

Wear yours & carry your story, discover your ampersand today.

Lou x