People view Valentine's Day through a variety of different lenses. Some people enjoy grand gestures, big dinners, skyscapes with perfect Instagram-able photo opportunities.  This is great, it helps the world turn, supporting the economy & British business.  But it’s not the only way.

Other people do nothing, preferring to dismiss the whole concept as ‘Americanised’ & commercialised, ignoring or mocking those who mark the day in some way.

I think there’s a middle ground.